Marketing Projects

〰️

Marketing Projects 〰️

Noz Brand Marketing

Situation

The project aimed to simulate a real-world scenario, challenging me to apply theoretical knowledge to practical e-commerce development. The primary goal was to design and implement a fully functional Shopify website that would attract the target customer persona, optimize for search engines, and drive conversions.

Task

Design and implement a fully functional Shopify website that would attract the target customer persona, optimize for search engines, and drive conversions.

Action

  • Created a unique color palette using green, red, and yellow to reflect the brand's unconventional style

  • Designed an intuitive layout with engaging visuals and compelling copy

  • Conducted keyword research, focusing on terms like "colorful sunscreen" and "non-toxic sunscreen"

  • Optimized meta tags and content for better search engine rankings

  • Integrated trust badges and customer reviews to build credibility

  • Designed high-contrast CTA buttons with clear, action-oriented text

  • Conducted A/B testing to refine design elements

  • Created mock promotional campaigns and email marketing content

  • Crafted a value proposition: "Make your way through the world" and "Think sunscreen, act bold"

Results

While specific metrics are not available for this mock project, the process yielded valuable insights into e-commerce development:

  • Gained hands-on experience with Shopify platform and e-commerce best practices

  • Developed skills in brand identity creation and visual design for online retail

  • Learned to implement SEO strategies and conduct A/B testing for optimization

  • Enhanced understanding of user experience design in an e-commerce context

  • Practiced creating marketing materials and promotional strategies

Noz Search & Social strategy

Situation

The project is about creating a comprehensive social media and search strategy for Nöz, a fictional sunscreen company. The project simulated a real-world scenario, challenging me to apply theoretical knowledge to practical digital marketing strategies.

Task

Develop and implement a multi-faceted marketing approach to attract the target customer persona, optimize for search engines, and drive conversions through various digital channels.

Action

  • Developed organic social media strategy with content pillars for Instagram

  • Created an influencer marketing plan targeting UK-based lifestyle and beauty influencers

  • Designed and executed paid social campaigns with tailored ad creatives

  • Implemented SEO and paid search strategies with keyword research and optimization

  • Optimized user experience to increase engagement and conversions

  • Analyzed campaign performance and made data-driven decisions

Results

  • Successfully developed a cohesive social media and search strategy

  • Created engaging social media content and influencer partnerships

  • Executed a paid social campaign that outperformed benchmarks (CPA of $7.54 vs $10.98 benchmark)

  • Gained hands-on experience in digital marketing, including:

    • Social media strategy development

    • Influencer marketing

    • Paid advertising campaign management

    • SEO Implementation

    • Performance analysis and optimization

NUUBI (e-learning startup)

2024

I took on roles as a Content Marketing Intern and later as a Content Marketing Team Lead, facing the challenge of developing and implementing effective content strategies to drive brand awareness and engagement.

As an intern, my primary task was to support content creation and optimization efforts. As a team lead, I was responsible for developing comprehensive content marketing strategies, leading a team, and driving measurable results for the company.

As Content Marketing Intern:

  • Executed comprehensive keyword research identifying 11 high-potential terms (50K-500K monthly searches, 900% YoY growth) alongside 400+ low-competition opportunities to drive content strategy.

  • Developed and optimized strategic content calendar incorporating 40+ educational holidays and targeted hashtag clusters to maximize audience engagement across platforms.

  • Created 3 distinct mission statement versions and developed 4 core values to support content development and maintain brand consistency, positioning the company to effectively compete in both mainstream and niche education technology markets.

As Content Marketing Team Lead:

  • Led a team of 3 staff members, developing platform-specific content strategies for 2 primary channels with customized posting schedules and audience targeting based on UX personas.

  • Enhanced 10 brand resource documents and created a strategic content roadmap with 30+ blog topics across 9 categories, establishing framework for future content pipeline.

  • Developed 5 foundational brand projects and collaborated on 10 supporting initiatives that established company's mission, values, and market positioning during beta testing phase.

  • Researched and compiled 8 key industry statistics on collaborative learning approaches and engagement metrics to strengthen value propositions.

  • Partnered with UX designers to create visually appealing content, developing a mascot concept with 3 strategic rationales and optimizing landing page with 5 targeted CTAs, reporting all performance metrics directly to CEO.

Results

  • Gained hands-on experience in content marketing strategy development and execution

  • Developed leadership skills in managing a content marketing team

  • Enhanced proficiency in SEO, keyword research, and content optimization techniques

  • Improved ability to analyze marketing performance and make data-driven decisions

  • Strengthened collaboration skills, working across departments to achieve marketing goals

  • Acquired experience in creating comprehensive brand guidelines and resources

  • Developed a deep understanding of content calendar management and strategic content planning

Brand strategy on TikTok: #CriticalforGood

Goal 1: Establish a Strong Channel Identity

Result: Created the CriticalForGood channel on TikTok, designed to help viewers become more adept and independent in examining information critically.

Goal 2: Define Target Audience

Result: Identified three key audience segments:

  1. The younger generation uses TikTok for information and knowledge.

  2. Students employ TikTok for both recreational and educational purposes.

  3. People aged 19-35 who desire to improve their critical thinking skills.

Goal 3: Develop Diverse Content Types

Result: Implemented three content categories:

  1. Hero content: Addressing significant topics and trends in critical thinking.

  2. Hub content: Exploring conspiracy theories and controversial subjects.

  3. Hygiene content: Providing daily tips and tricks for improving critical thinking skills.

Goal 4: Create a Consistent Content Calendar

Result: Established a weekly posting schedule:

  • Mondays (9 am): Hygiene content (1-2 minutes)

  • Tuesdays (8 am): Hero content (30 sec-1 minute)

  • Wednesdays (9 am): Hub content (1-2 minutes)

  • Fridays (8 am): Hero content (1-2 minutes)

Goal 5: Integrate Trending Topics and Hashtags

Result: Incorporated relevant hashtags such as #ProfessionalDevelopment, #CriticalThinking, #LearnOnTikTok, and #DidYouKnow to increase discoverability and engagement.

Goal 6: Address Controversial and Thought-Provoking Topics

Result: Developed content addressing various critical thinking challenges, such as:

  • Evaluating the trustworthiness of Wikipedia

  • Analyzing claims about AI developments

  • Examining historical events and figures critically

  • Investigating conspiracy theories and popular myths

Goal 7: Encourage User Engagement and Critical Discussion

Result: Created content that prompts viewers to think critically and engage with the channel, fostering a community of independent thinkers who rely less on others' opinions.

By implementing this strategy, the CriticalForGood TikTok channel aims to empower its audience with enhanced critical thinking skills, making them more adept at navigating the complex information landscape of today's world.